Adobe embraces content marketers with its new Digital Publishing Solution app creator

adobe dps
Adobe’s Digital Publishing Suite was synonymous with the era of iPad magazine apps. In the past five years, it was responsible for 6,700 mobile apps that have been downloaded a total of 315 million times. Now that Apple’s Newsstand is going the way of the digital dodo, and consumer interest in digital periodicals has waned, the software is getting an overhaul to bring it in line with modern demands. And it’s not just about magazines; content marketing budgets are on the rise, leading to an increase in demand for content-focused apps among brands. Now called Digital Publishing Solution, Adobe’s revamped offering is…

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