Pandora now lets you listen to an hour of music after you engage with an ad

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Subscribing to Pandora One isn’t the only way to avoid ads in your music session anymore: a new “Sponsored Listening” tool lets you listen to an hour of uninterrupted music if you engage with an ad before your stream begins. http://ift.tt/1ggin0p These ads can be a video or an interactive “rich media unit,” – a slideshow, for example – and require the user to pay attention for at least 15 seconds, although videos can be up to two minutes and a half in length. The idea is that asking users to engage with an ad for an extended period of…

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