Here’s what Google can do with all that new ridesharing data

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After becoming the premier name in helping drivers navigate the more unseemly aspects of getting around town, Waze has officially rolled out a trial version of its new ridesharing platform, RideWith, in Israel. The concept is simple: Waze will match you with a driver on a similar commuting routes, and in exchange you will provide a little cash to supplement the trip. This model shouldn’t be anything new to ridesharers out there (remember ZimRide?), but in starting RideWith, Waze — and by extension Google — has opened its doors to a whole new layer of data. According to RideWith’s Terms…

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