Ola mobile taxi app releases its API to popular brands and developers

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In an effort to capture some 100 million users over the next two years, Ola, the mobile transportation app based in India, announced it’s opening up its API to other mobile applications and third-party developers. This paves the way for integrations on services like ride availability, estimation, booking and tracking. The integration has already begun as Samsung, MakeMyTrip, InMobi and Helpchat demoed their apps at Ola’s first API Hackathon. The company says that additional mobile apps and brands are also working with Ola’s API. The APIs are expected to broaden over time, allowing for integrations across Ola Money, Ola Store and other newer categories…

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