Amazon rebrands the Echo app as Alexa (not to be confused with its Alexa analytics tool)

♠ Posted by channel-top-news in business & culture,International technology news,it news,science,technology,technology news,The Next Web » Apps,Web Application at 09:20

Amazon has quietly rebranded the companion app to its Echo voice-controlled speaker this week, changing its name from “Amazon Echo” to “Amazon Alexa.” The update comes alongside some extra VoiceOver support and additional sources for the device’s Flash Briefing feature, so the Echo can tell you more about the day’s news headlines. Why Amazon decided to rebrand the Echo app as Alexa remains a mystery, given that it already has an analytics tool named Alexa. The Alexa Web services API and Alexa Skills Kit are also two totally different items (though we’ve seen some pretty cool stuff built from the Skills Kit.) Are additional tools…

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