Adblock extension with 40 million users sells to mystery buyer, refuses to name new owner

Adblocking
Adblock, a popular extension for blocking advertising in Chrome and Safari with more than 40 million users, was quietly sold today. The extension displayed a popup on October 1 saying that it is now allowing EyeO’s acceptable advertising — which allows advertisers to buy their way onto the whitelist — through the filter. Was casually browsing earlier using Google Chrome, opened a new tab, and this popped up: http://pic.twitter.com/BTmPabAwkd — Adam Haworth (@aahaworth) October 1, 2015 Buried in the bottom of that message, however, was a more notable change: Adblock has been sold. What’s strange is that the company won’t disclose who it’s been…

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