Lyft amps up partnerships to keep drivers happy

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Lyft is angling to be the most flexible, benefit-focused ride-sharing platform out there. Their ‘kill them with kindness’ tactic to woo drivers away from competitors has gone next-level today, in a live announcement from the company’s San Francisco office. Lyft drivers will now get the benefit of the company’s partnerships with Square, Hertz and Shell to create a more flexible way to drive for the platform. Articulated in an accompanying blog post, the partnerships come in the wake of Lyft’s other agreements with Starbucks and Chinese ridesharing company Didi Kuaidi. Lyft’s partnership with Square creates “Express Pay,” a new feature…

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